In episode 201 of The Physical Performance Show Brad Beer shares a conversation with Iron Cowboy James Lawrence, Guinness World Record Holder: 50/50/50 in this featured performer edition.
James Lawrence is a father of 5 children, husband to Wife, Sunny hailing from Utah, USA. He set the World Record for the most number of half Ironman Triathlons in the calendar year being 22 in total, before he then went on and set a World Record for the most number of completed Ironman Distance Triathlons in the calendar year at 50. James then dreamed up an almost impossible physical challenge by completing 50 Ironman Distance Triathlons, across 50 days, across 50 states of the USA. That’s right the 50/50/50 challenge and this was the challenge that in June 2015 James Lawrence aka the Iron Cowboy took on and completed.
During this episode shares around the highs, the lows and the many learnings from the Journey. We discuss life after the 50/50/50 challenge, the psychological tactics that James deployed to get through such a gruelling endurance event including the concept of a power minute. James outlines his top 3 learnings from completing the challenge, shares around why if you are tired of starting over then stop giving up, we discuss the physiological adaptations that occurred after accruing such fatigue in James’s body and James shares one of the best statements for the long time that is why a high tolerance to monotony is an underrated super power.
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“I think of my kids and shift the energy” – Mantra
“Unfaced and Ruthless” – Being in the Zone
“Sneaky” – Racing Style
“Show up every day.” – Best Advice
“Go crush one mile.” - General Physical Challenge
“Love the little things consistently over a long period of time.”
Top 3 Learnings from the 50/50/50 Challenge
- You’ll never be ready, just show up and start.
- Time’s going to keep ticking either way, so just keep moving.
- If you’re tired of starting over, stop giving up.
“To become a master of something, it takes repetition and repetition.”
“A high tolerance of monotony is a super power.”
“Everybody’s hard is different.”
Instagram: @ironcowboyjames
Twitter: @IronCowboyJames
Facebook: @IronCowboy
Website: Ironcowboy
Strava: James Lawrence
0:00 Start
1:25 Introduction to James Lawrence
6:30 Participation in Eco Challenge
7:48 Comparison of Eco Challenge to 50/50/50 Challenge
10:00 How James started his Marathon career
14:22 Experiencing his debut marathon
15:55 Physical limitations
18:00 Concept of “Just because it’s hard, it does not make it wrong!”
21:00 How 50/50/50 started with James
25:20 Inspirational stories from 50/50/50
26:40 James overview on when adults stop dreaming
30:30 How James handles criticisms in his campaign
34:25 Top 3 Learnings from the 50/50/50 Challenge
38:50 Distinction between physically hardest day and emotionally hardest day
40:19 The Power Minute
46:56 Funniest experience in the 50/50/50 Journey
48:27 Performance Round
51:20 Physical Challenge for the week
52:50 Physical adaptation post 50/50/50 Journey
54:08 Best Advice
59:55 Finish
Dean Karnazes - American ultra marathon runner
George St. Pierre - Retired Canadian professional mixed martial artist
David Warden - Triathlon Coach
Send to the show host @Brad_Beer (Twitter) or @brad_beer (Instagram)
